A B vitamin used in hair and skin care.
What it is
Biotin (vitamin B7) is a water-soluble B vitamin. In cosmetics it is used as a skin- and hair-conditioning ingredient.
Where it is used
Found in shampoos, hair serums and some creams.
Limits of interpretation
The INCI list shows which ingredients are present, not how much of each. Above 1%, ingredients are listed in descending order of weight; below 1% the order is free.
Topical biotin in a cosmetic is not the same as a dietary supplement; the label does not show how much is present.
Functions
- Hair conditioning
- Enhancing the appearance and feel of hair. Leaving the hair easy to comb, supple, soft and shiny and/or imparting volume, lightness, gloss, texture, etc.
- Skin conditioning – miscellaneous
- Enhancing the appearance of dry and/or damaged skin by reducing flaking and restoring suppleness.
EU regulation
This ingredient is not listed in the annexes of Regulation (EC) No 1223/2009 in the CosIng data.
Products with this ingredient (341)
- I Heart Revolution Chocolate Glaze Lip Gloss Pen · Revolution
- I Heart Revolution Grapefruit Vit Fix 2in1 Brow Serum and Gel · Revolution
- Revolution Peptide Strength Lash & Brow Serum · Revolution
- Instant Eraser® · Maybelline
- Sérum False Lash Effect · Max Factor
- Gel Na Obočí 2000 Calorie Brow Gel · Max Factor
- Tusz Do Rzęs Masterpiece 2w1 Lash Wow · Max Factor
- Tusz do rzęs Volume Infusion · Max Factor
- Żel Do Brwi 2000 Calorie Brow Gel · Max Factor
- Masterpiece 2in1 Lash Wow Mascara Midnight Black · Max Factor
- Masterpiece 2in1 Lash Wow Mascara · Max Factor
- False Lash Effect Lash & Brow Treatment Serum · Max Factor

