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INCI name

CI 77891

Titanium dioxide (colorant)

Colorantreviewed

A white mineral pigment.

What it is

CI 77891 is the Colour Index number of titanium dioxide when it is used as a colorant. It gives white colour and opacity.

Where it is used

Found in foundations, powders, eye shadows, toothpastes and opaque creams.

Limits of interpretation

The INCI list shows which ingredients are present, not how much of each. Above 1%, ingredients are listed in descending order of weight; below 1% the order is free.

The same substance used as a UV filter is labelled 'titanium dioxide'; colorants are regulated in Annex IV of the EU Cosmetics Regulation.

Functions

Colorant
Exclusively or mainly intended to colour the cosmetic product, the body as a whole or certain parts thereof, by absorption or reflection of visible light; (precursors of oxidative hair colorants shall be deemed colorants). All authorised colorants are substances in the positive list of Annex IV to the Cosmetics Regulation 1223/2009.

EU regulation

EU · Annex IV, entry 143Titanium Dioxide/CI 77891
Conditions and warnings
— Purity criteria as set out in Commission Directive 95/45/E (E 171) — Titanium dioxide in powder form containing 1 % or more of particles with aerodynamic diameter ≤ 10 μm, to be used in compliance with Annex III, No 321 (For use as a UV filter, see Annex VI, No 27)
As of
3 November 2026 · (EC) 2009/1223

Scientific opinions (SCCS)

Opinions of the EU Scientific Committee on Consumer Safety that mention this ingredient. They assess specific uses and concentrations; read the opinion for its scope.

Products with this ingredient (2630)

Check a full ingredient list