alverde

About alverde

alverde is the own natural cosmetics brand of the German drugstore chain dm-drogerie markt. The range comprises more than 350 care and make-up products, from shampoo to eyeshadow. Products follow the NATRUE natural cosmetics standard, which has several levels, and part of the range is vegan.

alverde in numbers

Out of a range of more than 350 products, INCIMondo lists 41 alverde items, mainly hair care, deodorants, toothpastes, shower gels and body care. The most frequent ingredients after water are PARFUM, GLYCERIN, LIMONENE, LINALOOL and TOCOPHEROL – the two in the middle being fragrance components named individually on EU labels.

Parabens and silicones are absent from all 41 formulas. Fragrance ingredients appear in 29 (71%) and denatured alcohol (ALCOHOL DENAT.) in 4 (10%).

What NATRUE on an alverde pack means

Since “natural” has no legal definition in EU cosmetics law, the NATRUE label is what tells you a product meets a specific private standard – and that standard has several levels. If you avoid particular fragrance components, read beyond PARFUM: LIMONENE and LINALOOL are among this brand's most frequent ingredients.