About Pouce
Pouce is the entry-price own brand of the French retailer Auchan, covering hundreds of everyday products – around 450 first-price items according to an Auchan press release – across food and non-food. In personal care, the products in our database are basic toiletries: soap, hand cream, shampoo, shaving gel, deodorant, mouthwash and baby wipes. Auchan itself was founded by Gérard Mulliez in 1961 and is controlled by the Mulliez family.
Entry-price toiletries
Soaps, shampoos and shaving products are the main categories among the 22 Pouce items we list, in line with the basic toiletries this first-price brand covers. PARFUM (17) tops the count after water, followed by SODIUM BENZOATE (13), SODIUM CHLORIDE (11) and CITRIC ACID (10).
Fragrance appears in 17 formulas (77%). Silicones appear in 4 (18%), denatured alcohol (ALCOHOL DENAT.) in 1 (5%), and parabens in none.
Pouce, Auchan or Cosmia?
Auchan sells toiletries under three names in our database – Pouce, Auchan and Cosmia – each with its own page. If you are weighing a Pouce shampoo against a pricier one, compare the two INCI lists directly; contract suppliers can change, so the list on your pack is the one to go by.
Sources: Auchan Retail – communiqué (la marque Pouce), Auchan – Wikipedia
Products (22)
- 25 lingettes démaquillantes visage et yeux
- Crème hydratante visage et corps
- Crème main
- Dissolvant avec acétone
- Démaquillant Bi-Phase Yeux
- Déodorant 24h
- Eau de cologne parfum lavande
- Eau micellaire
- Gel douche - bain moussant
- Gel douche parfum amande
- Gel douche parfum amande
- Gel douche parfum marine
- Gel douche peaux sensibles
- Gel lavant mains parfum amande
- Gel à raser
- Lait corps hydratant
- Lingettes bébé
- Mousse à raser
- Pouce- bain de bouche - 400 ml e
- Savon
- Shampooing
- Shampooing réparateur
Most common ingredients
Ingredients that appear most often in Pouce formulas (excluding water, glycerin and fragrance).