About Pure Choice
Pure Choice is a skin care brand sold through Turkish retailers such as Dermoeczanem, which states that its products have been in Turkish homes since 2022. The range covers serums (with azelaic acid, peptides, vitamin C or retinol), toners, cleansing gels and oils, moisturising and barrier creams, sun protection, lip balms and skin care sets; several items are co-branded with Çisem Çakır.
Creams around a hydrating core
Three of our 4 entries are facial creams – anti-spot, brightening-and-revitalising and intensive moisturising – and one is a two-phase moisturising spray toner. BUTYLENE GLYCOL, SODIUM HYALURONATE, ALLANTOIN and AQUA appear in all 4; GLYCERIN, SODIUM PCA, CAPRYLIC/CAPRIC TRIGLYCERIDE, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN and NIACINAMIDE in 3.
Silicones are listed in 1 product (25%). None declares fragrance, parabens or denatured alcohol (ALCOHOL DENAT.).
A Turkish label glossary
The product names describe the intended use: Leke Karşıtı means anti-spot, Aydınlatıcı brightening, Yoğun Nemlendirici intensive moisturising and Çift Fazlı two-phase. A two-phase toner separates in the bottle and is shaken before use, so its oil components, such as CAPRYLIC/CAPRIC TRIGLYCERIDE, sit in a separate layer.
Sources: Dermoeczanem – Pure Choice
Products (4)
Most common ingredients
Ingredients that appear most often in Pure Choice formulas (excluding water, glycerin and fragrance).