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INCI name

GOLD

Gold

ColorantSlip modifierSurface modifierSkin conditioning – miscellaneousreviewed

Metallic gold used as a colorant and skin-feel modifier, regulated in Annex IV.

What it is

Gold is a metallic element. CosIng lists it as a colorant, slip modifier, surface modifier and skin-conditioning agent. In the EU, gold used as a colorant must be labelled as CI 77480, which is listed in Annex IV (colorants), with purity criteria referring to the food additive E 175.

Where it is used

Found in creams, serums, masks, makeup and glitter products.

Limits of interpretation

The INCI list shows which ingredients are present, not how much of each. Above 1%, ingredients are listed in descending order of weight; below 1% the order is free.

See the EU regulation section for the applicable limits and conditions. The label does not show the amount or the particle form of the gold.

Functions

Colorant
Exclusively or mainly intended to colour the cosmetic product, the body as a whole or certain parts thereof, by absorption or reflection of visible light; (precursors of oxidative hair colorants shall be deemed colorants). All authorised colorants are substances in the positive list of Annex IV to the Cosmetics Regulation 1223/2009.
Slip modifier
Enhancing the flow properties of other ingredients without reacting chemically with them.
Surface modifier
Applied to other cosmetic components to make them more hydrophilic or hydrophobic, or to modify their physical/chemical properties (in some cases, surface modifiers may form a covalent bond with substrates).
Skin conditioning – miscellaneous
Enhancing the appearance of dry and/or damaged skin by reducing flaking and restoring suppleness.

EU regulation

EU · Annex IV, entry 133Gold
Conditions and warnings
Purity criteria as set out in Commission Directive 95/45/EC (E175)
As of
3 November 2026 · (EC) 2009/1223

Products with this ingredient (79)

Check a full ingredient list