An oxidising agent used in hair colouring and tooth whitening.
What it is
Hydrogen peroxide is an oxidising agent. In hair dyes it develops the colour and lightens natural pigment; in oral products it is used for whitening.
Where it is used
Hair dyes, bleaching products, tooth whitening products and some mouthwashes.
Limits of interpretation
The INCI list shows which ingredients are present, not how much of each. Above 1%, ingredients are listed in descending order of weight; below 1% the order is free.
Its use is restricted in Annex III of the EU cosmetics regulation, with limits and warnings that depend on the product type; see the EU regulation section.
Functions
- Antimicrobial
- Preventing and/or slowing down microbial growth.
- Oral care
- Providing cosmetic effects to the oral cavity, e.g. cleansing, deodorising, protecting.
- Oxidising
- Changing the chemical nature of another ingredient by adding oxygen (or removing hydrogen).
EU regulation
- Product type
- (a) Hair products (b) Skin products (c) Nail hardening products (d) Oral products, including mouth rinse, tooth paste and tooth whitening or bleaching products (e) Tooth whitening or bleaching products (f) Products intended for eyelashes
- Maximum concentration
- (a) 12 % of H2O2 (40 volumes), present or released (b) 4 % of H2O2, present or released (c) 2 % of H2O2, present or released (d) ≤ 0,1 % of H2O2, present or released (e) > 0,1 % ≤ 6 % of H2O2, present or released (f) 2 % of H2O2, present or released
- Conditions and warnings
- (a) (f) Wear suitable gloves (a) (b) (c) (e) Contains hydrogen peroxide Avoid contact with eyes Rinse immediately if product comes into contact with them. (e) Concentration of H2O2 present or released indicated in percentage. Not to be used on a person under 18 years of age. To be only sold to dental practitioners. For each cycle of use, the first use to be only done by dental practitioners or under their direct supervision if an equivalent level of safety is ensured. Afterwards to be provided to the consumer to complete the cycle of use. f) To be printed on the label: ‘For professional use only. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them. Contains hydrogen peroxide
- As of
- 3 November 2026 · (EU) 2019/831
Safety Gate alerts (EU)
22 alerts about dangerous cosmetics in the EU mention this substance. An alert concerns a specific product, usually one that breaks EU rules.
- WHITENING GEL (2026-10-20)
- Crest 3D White – Whitestrips - Professional Effects - Dental whitening treatment (2026-10-20)
- Smilekit – Teeth Whitening Pen - 4 units (2026-09-04)
- Smilekit – Teeth Whitening pen (2026-09-03)
- Bright White – Bright White Teeth Whitening Pen (2025-10-01)
Products with this ingredient (80)
- Krem aktywujący 3%, aktywator do farby Didier Lab, 100ml · Didier Lab
- Zestaw do koloryzacji z aktywatorem "Didier Lab" · Didier Lab
- BLONDME Premium Oil Developer 12% / 40 Vol. 1000 ml · Schwarzkopf Professional
- IGORA VIBRANCE Activator Lotion 1,9% / 6 Vol. 1000 ml · Schwarzkopf Professional
- IGORA VIBRANCE Activator Gel 1,9% / 6 Vol. 1000 ml · Schwarzkopf Professional
- BLONDME Premium Developer 2%|7 Vol. 1000 ml · Schwarzkopf Professional
- BLONDME Premium Developer 2%|7 Vol. 1000ml · Schwarzkopf Professional
- Pharmaceris T ŻEL PUNKTOWY NA MIEJSCOWE ZMIANY MIKROZAPALNE 2% H₂O₂ MEDI ACNE-POINTGEL 10 ml · Pharmaceris
- Nanolash step 2 fix · Nanolash
- Hair Bleaching Cream · Balea
- Mouthwash Whitening · Personnelle
- Black Hair Dye Shampoo · Meidu

