About Colgate
Colgate is the oral care brand of the US company Colgate-Palmolive, which traces its origins to 1806, when William Colgate set up a starch, soap and candle business in New York City. The company introduced an aromatic toothpaste sold in jars in 1873. Today the group also owns Palmolive, Sanex and elmex.
Inside a Colgate tube
INCIMondo holds 122 Colgate products, essentially toothpastes and mouthwashes. Their recurring ingredients (water aside) read like a toothpaste recipe: SODIUM SACCHARIN for sweetness, HYDRATED SILICA as a mild abrasive and thickener, then CELLULOSE GUM, SODIUM LAURYL SULFATE and AROMA.
Classic cosmetic additives are almost absent. Only 3 of the 122 formulas (2%) contain fragrance ingredients, and none lists parabens, silicones or denatured alcohol (ALCOHOL DENAT.).
Reading toothpaste labels
On a Colgate tube, AROMA is the flavouring, not a perfume. The fluoride compound is named in the ingredient list, and many packs also give the fluoride content in ppm, which makes variants easy to compare.
Sources: Colgate-Palmolive – Wikipedia
Products (122)
- Max fresh
- Max Fresh Cooling Crystals
- Max White
- Max white
- Max White Charcoal
- Max white dentifrice blancheur natural charbon
- Max white expert original
- Max White for Men menthe explosive
- Max White Protect
- Max White Purple Reveal
- Max White Ultra
- MaxFresh
- MaxFresh Cool Mint
- MaxFresh Plax Mouthwash
- MaxFresh Tingling Mint
- Maximum Caries Protection
- MaxWhite Menthe Cristal
- Mouthwash Fresh Tea Alcohol Free - Plax
- Mouthwash Freshmint Alcohol Free - Plax
- Mouthwash Peppermint Alcohol Free - Plax
- Máxima protección anticaries
- Natural Extracts Charcoal Shine
- Natural Extracts Reinforced Defense
- Optic White Purple Serum Teeth Whitening Booster
- Plaque Release Toothpaste Total Fragrant Mint
- Plaque Release Toothpaste Total Reviving Cool Mint
- Plax bain de bouche - antibactérien menthe douce
- Plax Mouthwash Gentle Mint
- Plax Peppermint
- Prevident
- Pro Balance
- PROTEX FRESH SOAP
- Sensation White
- Sensation White Toothpaste
- Sensation White, Zahnpasta
- Sensitive Complete Protection
- Smile for good
- Smiles kids
- Tonigencyl
- toothpaste
- Toothpaste Max White Instant
- Total
- Total 12 Encías Reforzadas
- Total 12 whole mouth health
- Total Active Prevention
- Total Active Prevention Deep Clean With Charcoal Toothpaste
- Total Active Prevention Gum Care Toothpaste
- Total Active Prevention Whitening Toothpaste
- Total active prévention soin émail
- Total Clean Mint
- Total dentifrice
- Total dentifrice
- Total Original
- Total Pro-Soin Gencives
- Total Toothpaste
- Triple Acción Menta Original
- Triple action
- Triple Action
- Triple Action Toothpaste
- Triple action Xtra white
Most common ingredients
Ingredients that appear most often in Colgate formulas (excluding water, glycerin and fragrance).

