About Isle of Paradise
Isle of Paradise is a self-tanning brand launched in 2018 by the professional tanner Jules Von Hep, with a stated mission of making beauty more inclusive. It belongs to Future Beauty Labs, the Glasgow- and New York-based beauty company founded by Marc Elrick that also owns Tan-Luxe and Byoma. Von Hep later stepped back from the brand, which expanded from tanning into body care in 2024.
Water, mousse and drops
Our 4 Isle of Paradise entries come from the manufacturer's own information: Self-Tanning Water, Self-Tanning Mousse, Self Tanning Drops 2.0 and the Glow Clear mousse. GLYCERIN, PHENOXYETHANOL and the antioxidant SODIUM METABISULFITE appear in all 4; ASCORBIC ACID, PARFUM, COCOS NUCIFERA OIL, PERSEA GRATISSIMA OIL and the tanning agents DIHYDROXYACETONE and ERYTHRULOSE follow in 3 each.
Fragrance is declared in 3 formulas (75%). None contains parabens, silicones or denatured alcohol (ALCOHOL DENAT.).
Two tanning agents, one shade name
Self-tanners usually pair DIHYDROXYACETONE with ERYTHRULOSE, which develops more slowly; their position in the list hints at how concentrated the colour base is. All our entries are labelled 'Medium', so a Light or Dark version of the same product may list the tanning agents higher or lower – check the shade you buy.
Sources: Cosmetics Business – Isle of Paradise founder Jules Von Hep steps back from tanning brand
Products (4)
Most common ingredients
Ingredients that appear most often in Isle of Paradise formulas (excluding water, glycerin and fragrance).