Love Beauty and Planet

About Love Beauty and Planet

Love Beauty and Planet is a Unilever brand introduced in the United States in December 2017. It launched with shampoos, conditioners and body washes aimed at younger consumers, positioned as a purpose-led brand. At launch, Unilever highlighted bottles made from 100% recycled plastic and a fast-rinse conditioner technology intended to reduce water use.

Coconut, scent and no silicones

The 44 Love Beauty and Planet products in INCIMondo are hair care, shower gels and deodorants. Notably, the top ingredient after water is an oil – COCOS NUCIFERA OIL, or coconut oil – followed by PARFUM, GLYCERIN, LINALOOL and SODIUM BENZOATE.

42 of the 44 formulas (95%) contain fragrance ingredients, and denatured alcohol (ALCOHOL DENAT.) appears in 2 (5%). Neither parabens nor silicones occur in any of them.

Label tips for Love Beauty and Planet

Scent is central to this brand, and LINALOOL even ranks among its five most frequent ingredients. It is one of the fragrance components that EU rules require to be named individually above 0.001% in leave-on and 0.01% in rinse-off products, so it is easy to spot if you avoid it.