About Marque Repère
Marque Repère is the private label of the French retail group E.Leclerc, covering food and non-food categories. The brand celebrated its 25th anniversary in 2022, and E.Leclerc reported more than 3.4 billion units sold across the brand in 2021. In our database it appears with shower gels, soaps, deodorants, shaving products and toothpastes.
Marque Repère: what the labels show
From E.Leclerc's wide-ranging private label, INCIMondo records 42 personal care products: shower gels, bar soaps, deodorants, toothpastes and shaving products. PARFUM heads the ingredient list (water aside), and the named fragrance components LIMONENE and LINALOOL also make the top five, alongside GLYCERIN and CITRIC ACID.
Fragrance ingredients are in 38 formulas (90%). Denatured alcohol (ALCOHOL DENAT.) appears in 16 (38%), a sizeable share for a range that includes deodorants, and silicones in 6 (14%). No formula contains parabens.
Shopping Marque Repère
Private-label products are typically made by different contract manufacturers, so a Marque Repère shower gel and deodorant need not share much beyond the logo. Where ALCOHOL DENAT. appears, it is denatured ethanol used for a quick-drying feel – not to be confused with fatty alcohols such as CETEARYL ALCOHOL.
Sources: E.Leclerc celebrates 25 years of Marque Repère – ESM Magazine
Products (42)
- Cire coiffante Effet mat
- Cologne Ambrée Savon aux essences naturelles de bois de cèdre
- Crème hydratante visage & corps
- Crème hydratante visage & corps
- Cuba édition limitée
- Dentamyl fraîcheur extrême
- Dentifrice expert
- Déodorant Invisible 48H
- Déodorant Vétiver
- Eau de cologne ambrée - flacon
- Eau de cologne fraîcheur
- Eau de cologne lavande
- Eau de toilette Budapest
- Eau de toilette femme 'Eau Chic'
- Eau de toilette fruits rouges
- Eau de toilette Milan
- Eau de toilette nature boisée
- Eau de toilette nature de feu
- Eau de toilette nature de feu
- Eau de toilette nature sport
- Eau de toilette patchouli
- Eau de toilette Séville
- Eau de toilette vanille
- Expert Blancheur
- Extra Color Shampooing
- Fruit du dragon Anti-transpirant, anti-traces
- Gel a raser
- Gel douche concombre Aloe Vera
- Gel douche hydratant Citron et Basilic
- Gel douche Sensitive édition limitée
- Gel lavant 2 en 1 Bio
- Gel lavant purifiant
- Gel nettoyant pour les mains sans savon
- Invisible anti-transpirant anti-traces
- Lotion tonique à l'extrait de thé vert et fleur d'oranger biologique
- Noix de Karité - Savon surgras au beurre de karité - peaux sèches - Manava
- Petit Manava Fruit du dragon
- Savon de Marseille à la glycérine
- Savon dermatologique Visage & Corps
- shampooing extra-doux Nateïs au Beurre de Karité & Huile d'Avocat
- Shanpooing Antipelliculaire
- Soin lèvre nourrissant
Most common ingredients
Ingredients that appear most often in Marque Repère formulas (excluding water, glycerin and fragrance).