About The Humble Co.
The Humble Co. is a Swedish oral care company that started in 2013 with a bamboo-handled toothbrush, an idea it credits to a dentist. It has since added toothpaste, floss, floss picks and tongue scrapers, and says it sells in more than 70 markets. All 5 entries in our database are versions of its Natural Toothpaste, including Fresh Mint and Sensitive.
Fluoride in every tube
Toothpastes – including a sensitivity toothpaste – account for all 5 Humble products. HYDRATED SILICA, AROMA, SODIUM FLUORIDE and LAURYL GLUCOSIDE appear in all 5, followed by GLYCERIN, DISODIUM COCOYL GLUTAMATE and SODIUM BENZOATE in 4.
None declares fragrance, parabens, silicones or denatured alcohol (ALCOHOL DENAT.).
'Natural' and fluoride together
Unlike some natural-positioned brands, every Humble toothpaste we list contains SODIUM FLUORIDE. The foaming agents here are LAURYL GLUCOSIDE and DISODIUM COCOYL GLUTAMATE rather than SODIUM LAURYL SULFATE – useful if you compare foaming systems between brands.
Sources: The Humble Co. – Our story
Products (5)
Most common ingredients
Ingredients that appear most often in The Humble Co formulas (excluding water, glycerin and fragrance).

