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AIM

White now

The ingredient list of AIM White now (toothpastes) has 14 items. Notable ingredients: fluoride. It contains fragrance. No parabens, silicones or denatured alcohol on the list. 4 ingredients are subject to EU restrictions – details below.

14/14 recognised
AIM White now
Photo: leftr / Open Beauty Facts, CC BY-SA 3.0

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This ingredient list comes from an open database entry last updated in 2025. The formula may have changed since – compare it with the label of the product you buy.

This product comes from Open Beauty Facts, an open database edited by volunteers. The ingredient list has not yet been verified by INCIMondo against the label; formulas can change over time and differ between markets.

Ingredients

  1. HYDROGENATED STARCH HYDROLYSATE · Humectant
  2. AQUA · Solvent
  3. HYDRATED SILICA · Abrasive, Absorbent, Anticaking
  4. SODIUM LAURYL SULFATE · Cleansing, Denaturant, Foaming
  5. AROMA · Flavouring
  6. CELLULOSE GUM · Binding, Emulsion stabilising, Film forming
  7. SODIUM FLUORIDE · Antiplaque, Oral careEU restrictions
  8. SODIUM SACCHARIN · Fragrance, Oral care, Flavouring
  9. PVM/MA COPOLYMER · Antistatic, Binding, Emulsion stabilising
  10. GLYCERIN · Denaturant, Hair conditioning, Humectant
  11. TRISODIUM PHOSPHATE · Buffering, Chelating
  12. LIMONENE · Deodorant, Solvent, PerfumingEU restrictions
  13. CI 74160 · ColorantEU restrictions
  14. CI 74260 · ColorantEU restrictions

An INCI list does not reveal exact concentrations.

Ingredient list as published

Hydrogenated Starch Hydrolysate, Aqua, Hydrated Silica, Sodium Lauryl Sulfate, Aroma, Cellulose Gum, Sodium Fluoride, Sodium Saccharin, PVM/MA Copolymer, Glycerin, Trisodium Phosphate, Limonene, CI 74160, CI 74260.

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