Casino

About Casino

Casino is a French retail group founded in Saint-Étienne on 2 August 1898 by Geoffroy Guichard and still headquartered there. It launched its first own-label (distributor's) brand as early as 1901. As part of a debt restructuring completed in 2024, a consortium led by Daniel Křetínský took a majority stake. Products under the Casino name in our database are own-label toiletries such as shaving foam, shower gels for body and hair, styling gel and fluoride toothpaste.

Casino's own label in figures

Shower gels, shaving products and toothpastes are the main categories among the 12 Casino products we list. The preservative SODIUM BENZOATE (11) tops the count after water, followed by PARFUM (10), GLYCERIN (9) and CITRIC ACID (8).

Scent features in 10 formulas (83%). Silicones appear in 3 (25%) and denatured alcohol (ALCOHOL DENAT.) in 2 (17%); none contains parabens.

Foam, gel and fluoride

A shaving foam, a 2-in-1 body-and-hair gel and a fluoride toothpaste are formulated for very different jobs, so compare each with its own kind. In the toothpaste, look for the fluoride source, such as SODIUM FLUORIDE or SODIUM MONOFLUOROPHOSPHATE; the flavour is listed as AROMA.