About ecostore
ecostore is a New Zealand company started by Malcolm and Melanie Rands in 1993. Businessman Peter Kraus bought a 50% share in 2002 and took full ownership at the end of 2015; his son Pablo Kraus is now managing director. The products in our database include a toothpaste, baby bubble bath and baby body wash & shampoo (each also in a fragrance-free version) and an ultra sensitive laundry liquid.
Baby care and a laundry liquid
Among the 6 ecostore entries, GLYCERIN appears in 5 and a group of ingredients in 4 each: DEHYDROACETIC ACID, BENZYL ALCOHOL, DECYL GLUCOSIDE, GLYCERYL OLEATE, CITRIC ACID and CHAMOMILLA RECUTITA FLOWER/LEAF/STEM WATER.
Two formulas (33%) declare fragrance, matching the scented and fragrance-free pairs among the baby products. None contains parabens, silicones or denatured alcohol (ALCOHOL DENAT.).
Scented or fragrance-free pairs
Because the baby wash and bubble bath come in scented and fragrance-free versions, compare the pair side by side: the lists should differ mainly by PARFUM and any named fragrance substances. The laundry liquid is a household product, so it is not directly comparable with the body care items.
Sources: Supermarket News – Ecostore has been sold, ecostore – Meet the team
Products (6)
Most common ingredients
Ingredients that appear most often in Ecostore formulas (excluding water, glycerin and fragrance).

