Olaplex

BrowBond Building Serum

Olaplex BrowBond Building Serum is a product from our “Brow serums” category with 26 ingredients on its INCI list. Notable ingredients: hyaluronic acid, panthenol and biotin. No fragrance, parabens, silicones or denatured alcohol on the list. 8 ingredients are subject to EU restrictions – details below.

26/26 recognised

Our review

A fragrance-free peptide brow serum with a light fixing polymer, so it doubles as a clear brow gel. Ratings are good overall, though several users saw little change in brow density.

Olaplex BrowBond Building Serum
Photo: olaplex.com · quoted for the purpose of this review

Packaging and what the product is

The photo on olaplex.com shows a slim white tube with “OLAPLEX BROWBOND” printed vertically and a white spoolie-type wand beside it. Retailers list it at about 3–3.5 ml. It is applied to the brows once or twice a day as a conditioning serum.

Ingredient analysis

Water, butylene glycol and glycerin form the base, followed by VP/VA copolymer – a film-former that gives light hold, which explains why some users treat it as a brow gel. Next come bis-aminopropyl diglycol dimaleate (Olaplex's bond-building ingredient) and four peptides: palmitoyl pentapeptide-83 amide, acetyl tetrapeptide-3, myristoyl pentapeptide-17 and palmitoyl tetrapeptide-20 amide.

Sodium hyaluronate, biotin, panthenol, pantethine, oat kernel extract and red clover flower extract follow in smaller amounts. Preservatives are phenoxyethanol, chlorphenesin, potassium sorbate, sodium benzoate and sorbic/benzoic acid. There is no fragrance and no prostaglandin analogue.

What to watch out for

No fragrance allergens are declared. The preservatives are permitted within EU limits; sensitive skin around the brows can still react, so a patch test is sensible. Keep it away from the eyes.

What users say

On Sephora Middle East (Kuwait page) the serum averages 4.4/5 from 280 reviews (checked 31 Oct 2026). Positive reviewers like that it keeps unruly hairs in place and that the texture is not too thick; one long-term user says her brows are in great condition, and another reports quick results with twice-daily use.

Critical reviews say there was no visible difference after two months, and one user who switched from another brow serum felt her brows became thinner and that the tube ran out fast. Space NK UK shows 4/5 from 175 ratings (checked 31 Oct 2026), but without visible review text.

Who it may suit

People who want a fragrance-free brow conditioner that also tames hairs like a clear gel, and who prefer to avoid prostaglandin-type ingredients. Expectations about regrowth should stay modest.

Editorial review by INCIMondo based on the ingredient list and publicly available opinions. Not medical advice. · 2026-11-01

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The ingredient list comes from the manufacturer’s website (date below). Formulas change and can differ between markets – the label of the product you buy is decisive.

Ingredients

  1. AQUA · Solvent
  2. BUTYLENE GLYCOL · Humectant, Fragrance, Skin conditioning
  3. GLYCERIN · Denaturant, Hair conditioning, Humectant
  4. VP/VA COPOLYMER · Binding, Film forming, Hair fixing
  5. BIS-AMINOPROPYL DIGLYCOL DIMALEATE · Hair conditioning, Hair waving or straightening, Skin conditioning
  6. PALMITOYL PENTAPEPTIDE-83 AMIDE · Hair conditioning
  7. ACETYL TETRAPEPTIDE-3 · Skin protecting
  8. MYRISTOYL PENTAPEPTIDE-17 · Skin conditioning – miscellaneous
  9. PALMITOYL TETRAPEPTIDE-20 AMIDE · Hair conditioning
  10. HYDROXYETHYLCELLULOSE · Binding, Emulsion stabilising, Film forming
  11. SODIUM HYALURONATE · Humectant, Skin conditioning
  12. BIOTIN · Hair conditioning, Skin conditioning – miscellaneous
  13. PANTHENOL · Antistatic, Hair conditioning, Skin conditioning
  14. AVENA SATIVA KERNEL EXTRACT · Abrasive, Antioxidant, Skin conditioning – emollient
  15. PANTETHINE · Skin conditioning – emollient, Hair conditioning
  16. AMINOMETHYL PROPANOL · BufferingEU restrictions
  17. RHIZOBIAN GUM · Film forming, Hair fixing, Plasticiser
  18. DEXTRAN · Binding, Viscosity controlling
  19. TRIFOLIUM PRATENSE FLOWER EXTRACT · Astringent, Fragrance
  20. CITRIC ACID · Buffering, Chelating, FragranceEU restrictions
  21. PHENOXYETHANOL · Antimicrobial, PreservativeEU restrictions
  22. CHLORPHENESIN · Antimicrobial, PreservativeEU restrictions
  23. POTASSIUM SORBATE · Fragrance, PreservativeEU restrictions
  24. SORBIC ACID · Fragrance, PreservativeEU restrictions
  25. BENZOIC ACID · Fragrance, Preservative, pH adjusterEU restrictions
  26. SODIUM BENZOATE · Anticorrosive, Fragrance, PreservativeEU restrictions

An INCI list does not reveal exact concentrations.

Ingredient list as published

Water/Aqua/Eau, Butylene Glycol, Glycerin, VP/VA Copolymer, Bis-Aminopropyl Diglycol Dimaleate, Palmitoyl Pentapeptide-83 Amide, Acetyl Tetrapeptide-3, Myristoyl Pentapeptide-17, Palmitoyl Tetrapeptide-20 Amide, Hydroxyethylcellulose, Sodium Hyaluronate, Biotin, Panthenol, Avena Sativa (Oat) Kernel Extract, Pantethine, Aminomethyl Propanol, Rhizobian Gum, Dextran, Trifolium Pratense (Clover) Flower Extract, Citric Acid, Phenoxyethanol, Chlorphenesin, Potassium Sorbate, Sorbic Acid, Benzoic Acid, Sodium Benzoate.

Check another ingredient list