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Unilever

White Now Gold

The ingredient list of Unilever White Now Gold (toothpastes) has 18 items. Notable ingredients: fluoride. It contains fragrance. No parabens, silicones or denatured alcohol on the list. 4 ingredients are subject to EU restrictions – details below.

18/18 recognised
Unilever White Now Gold
Photo: Open Beauty Facts contributors, CC BY-SA 3.0

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This ingredient list comes from an open database entry last updated in 2020. The formula may have changed since – compare it with the label of the product you buy.

This product comes from Open Beauty Facts, an open database edited by volunteers. The ingredient list has not yet been verified by INCIMondo against the label; formulas can change over time and differ between markets.

Ingredients

  1. AQUA · Solvent
  2. HYDROGENATED STARCH HYDROLYSATE · Humectant
  3. HYDRATED SILICA · Abrasive, Absorbent, Anticaking
  4. PEG-32 · Humectant, Solvent
  5. SODIUM LAURYL SULFATE · Cleansing, Denaturant, Foaming
  6. AROMA · Flavouring
  7. CELLULOSE GUM · Binding, Emulsion stabilising, Film forming
  8. SODIUM FLUORIDE · Antiplaque, Oral careEU restrictions
  9. MICA · Anticaking, Bulking, Colorant
  10. SODIUM SACCHARIN · Fragrance, Oral care, Flavouring
  11. PVM/MA COPOLYMER · Antistatic, Binding, Emulsion stabilising
  12. GLYCERIN · Denaturant, Hair conditioning, Humectant
  13. TRISODIUM PHOSPHATE · Buffering, Chelating
  14. SODIUM LAURETH SULFATE · Cleansing, Surfactant – emulsifying, Foaming
  15. LECITHIN · Antistatic, Skin conditioning – emollient, Surfactant – emulsifying
  16. LIMONENE · Deodorant, Solvent, PerfumingEU restrictions
  17. CI 74160 · ColorantEU restrictions
  18. CI 77891 · ColorantEU restrictions

An INCI list does not reveal exact concentrations.

Ingredient list as published

Aqua, Hydrogenated Starch Hydrolysate, Hydrated Silica, PEG-32, Sodium Lauryl Sulfate, Aroma, Cellulose Gum, Sodium Fluoride, Mica, Sodium Saccharin, PVM/MA Copolymer, Glycerin, Trisodium Phosphate, Sodium Laureth Sulfate, Lecithin, Limonene, CI 74160, CI 77891.

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