Our review
An aerosol dry shampoo with rice starch to absorb oil, niacinamide and castor oil, propelled by butane and alcohol and strongly perfumed. UK shoppers rate it well for freshness, volume and scent, while a small Polish sample was very negative – results clearly vary with hair type.

Packaging and what the product is
The official L’Oréal Paris UK photo shows a pink aerosol can branded Elvive Dream Lengths “Air Volume Dry Shampoo”, with a claim of no white residue. The candidate size is 150 ml; it is sprayed at the roots from a distance, left briefly and brushed through.
Ingredient analysis
Butane is the propellant and alcohol denat. the fast-evaporating carrier. Rice starch is the oil-absorbing powder, with calcium carbonate and stearalkonium hectorite helping to keep it suspended and less visible. Isopropyl myristate and castor oil give slip; niacinamide and cetrimonium chloride are small conditioning additions. Propylene carbonate is a solvent for the hectorite. Hydroxycitronellal, listed seventh, is part of a substantial fragrance.
What to watch out for
The fragrance declares hydroxycitronellal, limonene, benzyl salicylate, linalool, benzyl alcohol, alpha-isomethyl ionone, geraniol, citronellol, coumarin and hexyl cinnamal; hydroxycitronellal is an allergen with EU concentration limits. As with any aerosol, the can is extremely flammable – do not use near flames or while smoking – and avoid inhaling the spray or getting it in the eyes. Dry shampoos do not replace washing; starch build-up can make the scalp itchy if used for many days in a row.
What users say
On LOOKFANTASTIC the 150 ml can averaged 4.4/5 from 559 reviews (checked 31 Oct 2026). Reviewers there praise the scent, a quick refresh between washes, added root volume and little stickiness; critical ones mention residue that clings to the scalp, a lingering greasy feel or a perfume that is too strong. On Wizaż the picture was very different – 1.7/5 from only 6 ratings – with Polish reviewers saying it did not absorb oil, left a powdery film or gave no volume.
Who it may suit
People with fine or long hair who want a scented refresher between washes and do not react to fragrance. Those with sensitive scalps, perfume allergies or very oily hair may be disappointed.
Editorial review by INCIMondo based on the ingredient list and publicly available opinions. Not medical advice. · 2026-11-01
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The ingredient list comes from the manufacturer’s website (date below). Formulas change and can differ between markets – the label of the product you buy is decisive.
Ingredients
- BUTANE · Propellant
- ALCOHOL DENAT. · Antifoaming, Antimicrobial, Astringent
- ORYZA SATIVA STARCH · Absorbent, Binding, Bulking
- ISOPROPYL MYRISTATE · Binding, Skin conditioning – emollient, Fragrance
- NIACINAMIDE · Smoothing
- RICINUS COMMUNIS SEED OIL · Fragrance, Skin conditioning, Perfuming
- HYDROXYCITRONELLAL · PerfumingEU restrictions
- STEARALKONIUM HECTORITE · Gel forming, Viscosity controlling
- CALCIUM CARBONATE · Abrasive, Buffering, BulkingEU restrictions
- LIMONENE · Deodorant, Solvent, PerfumingEU restrictions
- BENZYL SALICYLATE · Perfuming, Light stabilizerEU restrictions
- LINALOOL · Deodorant, PerfumingEU restrictions
- BENZYL ALCOHOL · Preservative, Solvent, Viscosity controllingEU restrictions
- PROPYLENE CARBONATE · Solvent, Viscosity controlling
- ALPHA-ISOMETHYL IONONE · Skin conditioning, PerfumingEU restrictions
- GERANIOL · Tonic, PerfumingEU restrictions
- CETRIMONIUM CHLORIDE · Antimicrobial, Antistatic, Surfactant – emulsifyingEU restrictions
- CITRONELLOL · PerfumingEU restrictions
- COUMARIN · PerfumingEU restrictions
- HEXYL CINNAMAL · PerfumingEU restrictions
- PARFUM · Fragrance, Perfuming
An INCI list does not reveal exact concentrations.
Ingredient list as published
Butane, Alcohol Denat., Oryza Sativa Starch / Rice Starch, Isopropyl Myristate, Niacinamide, Ricinus Communis Seed Oil / Castor Seed Oil, Hydroxycitronellal, Stearalkonium Hectorite, Calcium Carbonate, Limonene, Benzyl Salicylate, Linalool, Benzyl Alcohol, Propylene Carbonate, Alpha-Isomethyl Ionone, Geraniol, Cetrimonium Chloride, Citronellol, Coumarin, Hexyl Cinnamal, Parfum / Fragrance

